Wyre lands major brand deal with financial services provider

Kenyan singer Wyre the Love Child has being unveiled as the official brand ambassador for Swift Capital Limited, one of Kenya’s non-bank financial services providers.

The iconic artiste, known for his smooth vocals and genre-defining sound, was announced the ambassador in at a star-studded event held at a Nairobi hotel.

Wyre signed the dotted line in front of an audience that included Swift Capital’s CEO SamJim Mwanyasi, top executives, media personalities and invited guests

“I’m truly honoured to join the Swift Capital family,” Wyre said.

“Over the years, I’ve been working closely with young innovators and creatives, teaching them how to turn their talent into sustainable ventures. This partnership gives us a platform to take that work even further,” he said.

Wyre said he is passionate about bridging the gap between the creative world and financial opportunity. As part of his new role, he will be pushing for tailor-made financial products for creatives.

 “It's a bold move that could unlock real growth for Kenya’s buzzing arts and entertainment scene,” he said.

“Wyre represents authenticity, consistency, and impact, values we hold dear. We believe his influence will help us reach more Kenyans with financial solutions that are innovative, flexible, and truly accessible,” Swift Capital CEO SamJim Mwanyasi said.

With this partnership, Swift Capital is turning to culture, music, and storytelling to redefine how financial services connect with everyday people, with Wyre leading the charge, they’re making it look and sound cooler than ever, with the creative market in mind.

Swift Capital Limited is a Nairobi-based, non-deposit-taking microfinance company that provides flexible working capital solutions to individuals and Small and Medium Enterprises (SMEs).