Guide to buying affordable phones online in Kenya

Woman shopping online. (Courtesy/iStock)

Finding an affordable phone online can be a game-changer, especially with the variety of platforms available today.

If you're looking to purchase a new phone without breaking the bank, here’s a guide to some of the best online shopping platforms in Kenya, along with tips on how to make the best purchase.


Jumia, accessible at, is one of the largest and most well-known online shopping platforms in Kenya. Jumia users praise its reliability, secure payment processing, and swift delivery of goods. Jumia offers a wide range of products, including cutting-edge electronics and everyday groceries. When buying electronics, always check the seller’s rating and the number of products sold to ensure credibility.


Kilimall, available at, is another strong competitor in the online shopping space. Known as the primary supplier of Cubot mobile phones in Kenya, Kilimall offers a diverse catalog of products. This platform is popular for its extensive selection and reliable service.


Formerly known as OLX, Jiji can be found at Jiji’s extensive product offerings include foodstuffs, electronics, motor vehicles, and more. The platform is particularly noted for facilitating the buying and selling of second-hand items, making it a great place to find affordable phones while promoting sustainability.


Pigiame, accessible through, focuses on both new and second-hand items, primarily electronics and vehicles. Over time, Pigiame has built a reputation as a reliable platform for these categories, offering a range of options for budget-conscious shoppers.

Other noteworthy platforms

  • Ovostore Kenya ( Focuses on electronics, including mobile phones and home appliances, with same-day delivery options.
  • Shopit ( Ideal for household items.
  • Masoko ( Specializes in mobile phones and is owned by Safaricom.

Additional shopping methods

Beyond these established platforms, innovative methods for buying and selling goods have emerged, such as business-dedicated WhatsApp groups. These groups offer a convenient space for members to engage in product sales, creating a thriving online marketplace.

Tips for buying phones online

  1. Research Sellers: Always check the seller's ratings and reviews before buying any online product. Be keen on genuine reviews as some sellers use bots to promote their products.
  2. Compare Prices: Look at different platforms to compare prices and find the best deals. Different sites offer different prices depending on the occasion for instance Black Friday or Anniversary deals.
  3. Check Return Policies: Make sure you understand the return policies in case the product is not what you expected. Other sites offer a 24-hour return policy while some could take up to seven days.
  4. Verify Product Details: With the rise of phone theft, ensure that the phone's specifications match your needs and confirm its condition if buying second-hand.
  5. Secure Payments: To protect your financial information ensure you use secure payment methods only.

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