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The Standard e-Paper
Kenya's Bold Newspaper
Afcon 2027 is Kenya's defining moment for this generation, and the clock is ticking.
Kenya has never won a medal in cycling, rowing, equestrian, or sailing at a major international games.
In athletics, the very discipline that built Brand Kenya into a global property, local sponsorship typically arrives only after a runner has already conquered the world
From 2004 Fifa suspension to the recent Chan scandal, Kenyan football has been a masterclass in institutional self-destruction.
The Sports Act of 2013 has been a quiet catastrophe, progressive in ambition, toothless in practice, and so thoroughly gamed by federation officials that it has become a playground for lawyers.
Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the way the world's smartest brands already do.
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