Nameless, Wahu promote reading through TV in new global literacy campaign

Singers Nameless and Wahu have partnered with a global literacy initiative designed to build children’s literacy skills.

The Switch On-Read On global literacy initiative driving innovative approaches to children’s reading, was officially launched in Kenya in partnership with Akili TV.

The couple say the initiative aligns with their values and experience, adding that they have always invested in their children’s education and development.

Their participation reinforces the importance of making literacy accessible, relevant and engaging for both children and caregivers alike.

“Reading is the foundation of how children learn, express themselves and understand the world. As parents, we’re constantly looking for ways to make learning feel natural and enjoyable at home. Read Along Hour does exactly that, turning everyday TV time into an opportunity for growth. When children see reading reflected in the content they love and parents feel empowered to be part of that journey, the impact is lasting,” said Wahu.

 “As an artiste and video editor, I have always been fascinated by subtitles. I have realised that many fans never fully caught our earlier lyrics simply because subtitles weren’t a thing added onto music videos years back. The reality is that reading through subtitles naturally builds literacy. That’s why partnering with Switch On-Read On matters to us as it speaks directly to Kenyan families and to our fans,” Nameless said.

The creators of theshow will work closely with local cultural icons, broadcasters and educators. As digital screens increasingly dominate how children engage with stories, the initiative responds to a growing literacy challenge.

According to a recent report study by Usawa Agenda, 50 per cent of Grade Six students in Kenya are unable to read a Grade 3-level English story, highlighting the urgent need for family friendly reading interventions. 

By embedding Literacy Grade Subtitles into popular children’s programming, the initiative supports reading development; meeting families where they already are, at home and around the TV.

 It will broadcast loved titles such as Supa Strikas, a series that feels close to home for many Kenyan families, alongside Wild Kratts, a fun, science adventure.

Studies show that subtitles in children’s television significantly improve reading fluency, vocabulary, spelling and comprehension, especially when used regularly.

Each episode is supported by an L-Bar, displayed at the beginning and end of the show, highlighting the total number of words read, three tricky spellings and three advanced words. This feature is designed to spark short, meaningful conversations between children and caregivers, encouraging pronunciation practice, while unpacking the meanings together.

“Stories are powerful teachers. If you’re a parent who cares about your child’s literacy, this is one of the simplest things you can do, and it’s completely free,” said Henry Warren, Switch On-Read On founder.

“At Akili TV, we believe entertainment and education should go hand in hand,” said Jeff Schon, CEO and Co-founder of Akili TV. “If children are already watching, that time should give something back.