Sponsorship

Nakuru RFC renew sponsorship

By Ben Ahenda 2026-07-16 19:34:18

Former Kenya Cup champions Nakuru RFC have renewed their Sh3 million sponsorship with Smart Applications International.

How gambling companies are using sponsorship, ads to reach World Cup viewers

By The Coversation 2026-07-03 19:27:07

The FIFA World Cup is projected to be the biggest gambling event in history, and many Australian viewers are struggling to watch the event without encountering gambling advertisements

Gor renew sponsorship deal as Morrison targets more success

By Ochieng Oyugi 2026-06-06 18:25:24

Plascon signed a new three-year contract worth Sh30 million with K’Ogalo.

Why we need to rethink sports sponsorship

By Koome Kazungu 2026-05-26 12:46:43

Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the way the world's smartest brands already do.