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Cenat hinted that his growing ambitions had begun to clash with his streaming career, noting that he often felt limited by being recognised for only one thing.
President Ruto has welcomed global streaming star IShowSpeed to Kenya as the YouTuber begins the Kenyan leg of his Africa tour, drawing massive attention to the country.
Kenyan listeners spent over 180 million hours on the Spotify platform in 2025 alone, with seven out of ten of the country’s top-streamed songs coming from homegrown talent.
From 2029 to 2033, YouTube will hold worldwide streaming rights, becoming the primary platform for the Oscars and related programming.
Kenya’s film industry is standing at a crossroads; energised by technology, driven by a digitally savvy youth, yet still grappling with the age-old challenges of funding, distribution and piracy.
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