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Despite the scepticism, the report highlights a booming creator economy, with billions of shillings circulating through influencer marketing.
A new report shows Instagram leads in monetisation followed by Facebook, while TikTok trails despite raking in the most views.
Instagram has cemented its position as Kenya’s top-earning platform for creators, outpacing Facebook and TikTok in monetisation despite the latter’s dominance in reach and engagement.
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