Kenyan Gen Z listeners are redefining music tastes, blending global hits with rising local artists like Bien, Njerae and Mutoriah, according to Spotify data.
His latest album is a 13-track Afro-Electro Pop project that blends traditional influences with modern production while exploring themes of spirituality, purpose and fulfilment.
“This is the best time to invest in the music industry,” he adds, “before the stakes are too high and everything becomes too expensive.”