Macedonia-based Xsoundbeatz goes international as 'Albanian 67' drives global TikTok acclaim

North Macedonian DJ and electronic music producer Mentor Zenula, widely known as Xsoundbeatz, is steadily breaking out of the Balkan club scene as his latest material begins to generate international traction.

The Skopje-based artist, who has previously built a reputation blending traditional regional vibes like Tallava with modern Jersey Club and electronic beats, is experiencing a fresh wave of digital momentum.

His latest instrumental single, Albanian 67, has quickly caught the attention of content creators on TikTok since its release earlier this month.

The track is picking up significant engagement across geographically diverse regions, particularly in Brazil and parts of Africa, where users are adopting the energetic production for short-form video trends.

This cross-cultural reach highlights the growing influence of algorithmic music discovery in launching independent producers beyond their local markets.

"His style knows no boundaries and includes many different vibes," notes an industry profile on the 26-year-old producer, who has previously shared festival stages with European hip-hop heavyweights like Mero.

The producer has consistently leaned into digital-first distribution, utilizing a distinct branding style to transition from a regional performer into an international digital entity.

While the viral growth of Albanian 67 introduces his sound to a broader demographic, Zenula continues to balance his online presence with a consistent schedule of live performances across Europe.

The blending of specific cultural melodies with globally accessible dance tempos remains central to his production identity.

The track's trajectory reflects a broader shift in how independent musicians leverage social platforms to reach listeners outside their domestic markets.

Comprehensive data modeling across global charts reveals that social media metrics account for an impressive 69% of the variance in a song's streaming popularity, with TikTok engagement metrics showing a powerful positive correlation with subsequent Spotify streaming volumes.

Through digital-first distribution, independent creators from smaller regional scenes are increasingly finding avenues to connect with audiences on a global scale.