Kenya’s tourism industry is set for a significant boost as Narok County prepares to break ground next week on the much-anticipated upgrade of the Narok Airstrip to full airport status.
A visitor to Zanzibar’s Abeid Amani Karume International Airport would mistake it for a global aviation hub. Apart from the visual appeal, the airport aprons are full of aviation giants.
President William Ruto has said Kenya will continue to market the country as a top tourist destination to spur foreign investment and stimulate economic growth.
Tourism is the best bet to revamp the fortunes of Kenya’s economy, economic experts have said, with manufacturing and agriculture not delivering the expected growth.
Realizing the full potential of Africa's coastal tourism demands policy and legislative reforms to attract investments required to establish supportive infrastructure.
Kenya is banking on the increasing demand for groups and high-end travellers from India to increase its tourism share from the Asian market.