The Spotlight Shines: Musicians feted at the 9th edition of PMVAs

Pulse Music Video Awards 2024 winners at Nairobi Street Kitchen, Westlands, Nairobi. February 22, 2024. [Elvis Ogina, Standard]

Last night, Standard Group PLC, in conjuction with Infinix, Jubilee Health Insurance, Amor Treats and Farmers Choice, organised an awards gala that saw industry players feted.

Happening at the Nairobi Street Kitchen, the awards gala saw who is who in the industry come together for a night of a kind.

The night proved that (PMVAs), are more than just trophies and accolades. They act as a cultural heartbeat, amplifying the diverse sounds and stories that shape Kenya's musical landscape. 

The awards celebrate the artistry poured into music videos, recognizing them as extensions of the music itself.

From the pulsating beats of Gengetone to the soulful melodies of Afropop, the PMVAs showcase the evolution of Kenyan music, fostering a sense of national identity and pride. By acknowledging the creative vision behind each video, it elevates the art form, encouraging artists to push boundaries and experiment with storytelling through visuals.

The impact of the PMVAs was felt throughout the night as 13 different categories saw different winners all across the board.

Amongst the two most coveted categories; male video of the year and Female video of the year saw Prince Indah and Ssaru carry the day respectively. 

Artist of the Year Prince Indah (centre) during this year's Pulse Music Video Awards at Nairobi Street Kitchen. [Elvis Ogina, Standard]

Besides the glitz and glamour, PMVA served as a platform for discovering and unearthing hidden gems and propelling rising stars into the limelight. 

This saw quiet newbies in the industry like Princess Recho carrying the day after clinching the New Artist of the Year award. This gave a chance for newbies to share their work and get recognition for the job well done. 

The PMVAs also play a crucial role in promoting Kenyan music globally. Recognition on the international stage attracts attention from foreign audiences and industry professionals, opening doors for collaboration, distribution deals, and even international tours. This exposure benefits individual artists and shines a light on the entire Kenyan music scene, showcasing its diversity and potential to a wider world.

 "PMVAs' influence extends beyond the realm of accolades and exposure. They act as a catalyst for conversation, sparking discussions about the direction of Kenyan music. The diverse range of nominees and winners each year reflects the ever-evolving soundscape, fostering dialogue about musical trends, cultural influences, and the future of the industry, " says Stevens Muendo, Standard Group PLC entertainment and lifestyle editor.

Full list of winners
1. Best Choreography of the Year- Nonini ft Mtemi
2. Best Collaboration of the Year- Nasha Travis ft. Trio Mio
3. Best Group of the Year- Vijana Barubaru
4. Breakthrough Video of the Year- Sound Kraft ft. Goddy Tenor
5. DJ of the Year- DJ Gibbzz tha Daqchild
6. Female Artist of the Year- Ssaru
7. Male Artist of the Year- Prince Indah
8. New Artist of the Year- Princess Recho
9. Video of the Year- Wakadinali
10. Tiktok Challenge of the year- Nasieku
11. Vernacular Video of the Year- Toby Bisengo
12. Video Director of the Year- Omoke
13. Video Vixen of the Year- Kate Thuku

Vijana Barubaru perform during this year's Pulse Music Video Awards. [Elvis Ogina, Standard]

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